Mandacaru do Mangue
Freelance for Brand Identity Guidelines
Mandacaru do Mangue Recanto Natural is a villa-style inn located in Jericoacara, Ceará, Brazil. The inn was constructed on a beach filled with mandacaru cactuses, a local plant. The owners preserved a significant amount of the surrounding landscape to ensure a natural feel for guests. The inn is quite environment-friendly, with numerous solar panels and a rain collection system installed onsite - and the owners reforested all trees that were moved during construction.
The Ask
As you'd expect, the client requested a branding package revolved around "nature vibes" and beach colors. They also wanted a wordmark for their logo.
The Insight
Mandacaru is a type of cactus. Thus, I decided to design my own typeface for the words "Mandacaru" and "Mangue" to play with the cactus shape within the letters.
The Result
Logo
Color Suite
Brand Typography
Applied Styles
Bathroom Amenities
Guest Complimentary Ecobag
Guest Towels
