For my Advanced Art Direction class, I took on an individual project where I developed a campaign for Kindle Unlimited. As an avid reader of both physical books and eBooks, I noticed that Kindle Unlimited's active promotions were lacking, particularly for their extensive children's book catalog. With over 60,000 children's books available, this feature was surprisingly under-advertised, so I focused my campaign on increasing awareness among parents aged 35-55 with young children.

The creative concept centered around the magic around a bedtime story experience, emphasizing how Kindle Unlimited could enhance these cherished moments between parents and children.