DII Asbestos Trust
Passion Project | Brand Identity
The DII Industries, LLC Asbestos PI Trust is a Pennsylvania common law trust created to assume the asbestos liabilities of the debtors, and to use the Trust’s assets and income to pay holders of those asbestos liabilities.
The Ask
To craft a corporate-oriented brand identity, aligning seamlessly with the client's distinct preference for maintaining a low public profile.
The Insight
Recognizing the absence of a desire to actively promote the brand to the public, I designed a logo that focuses on professionalism and discretion. Given the company's emphasis on its core operations rather than active brand promotion, I opted for an Adobe Fonts typeface to design a versatile wordmark logo - perfectly suited for a spectrum of stationery requirements.
The Result
